Starting a new business is a big job that requires a lot of effort to get things rolling. There’s so much that happens before you launch your business or book your first client. The first thing you need to establish is what your brand is all about, then you must communicate that to the world.
Social media is now such a huge influence for potential clients that you can’t afford to not post regular content that will put your name out there and show what you do. But first, you need content. This is where hiring a professional photographer to capture you and your brand before you even launch will help communicate your offerings from the start.
These sessions are perfect for small, boutique businesses that want to make their marketing images look cohesive, show who they are, their process, how they create as well as the products that they offer. In order to sell your product or services you need to show your audience who you are and why you are special. Imagery can do that for you and attract the right clients to do business with you. When you show more of who you are and why you do what you do the right people will come along.
Here’s one shoot that I did for Kelsey with Lairsey Paper Co. Kelsey is a calligrapher that creates custom, hand-drawn lettering and graphics as well as signage and invitations for weddings and events. She is an artist that uses traditional techniques with a modern take on typography. She was creating a new website for her company to show her work, but also wanted to show her process for creating her products. Potential clients want to get to know you and your work as they are more likely to work with you if they can find a relate-able connection.
We developed a concept for her shoot centered around capturing Kelsey working in her studio and showing how she created her art. This look behind the scenes in her studio will help clients to realize what a boutique and customized service that she offers, which will translate into clients who are willing to pay for an exclusive service.
We also wanted to incorporate lifestyle headshots of Kelsey so her clients could see who she was and learn more about her. I have found that people really respond to photos of people, so showing yourself to the world through your social media can help clients get to know you. We also wanted to show details of her products and tools that she uses to create so that her Instagram feed was filled with content that spoke to the entire process of creating. We tied the entire shoot together by utilizing her brand colors in the products she was showing, as well as planned her wardrobe to communicate her personality. It is so, so important to plan these details so that you can effectively communicate your brand. More on that in a future post, but for now have a look at some of the images that we created for Lairsey Paper Co
You can also see more imagery from the shoot on Kelsey’s website
and on her Instagram
Taking your business to the next level? Want to streamline the look of your website, branding imagery and social media so that your imagery is consistent? Want to attract your ideal client?
Consistency is the key. Having images that reflect you and your brand will help elevate your business.
These sessions are perfect for small businesses, creatives, artists, florists, chefs, mixologists, bloggers, wedding professionals and venues, hotels, the list goes on.
If you are a creative you can’t afford not to have high-end imagery that reflects your brand and style. Show your potential clients YOU, how you work, what you create and what your team can offer.
Contact me today to learn more about how to enhance your brand with photography and to book your session. Click HERE to contact me, I’m looking forward to chatting about your business and what I can create for you!